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Using social media to market your business is not an option. It is vital. Facebook has more than two billion active users a month. LinkedIn has hundreds of millions of monthly active users.

Imagine how much extra business you can attract if you can get in front of these people. Can you afford not to be on social media?

But which social media platform should you use (so many people get this wrong)? How do you get people to like you? Follow you? Share your content? What content should you create for social media? How do you know what works for you?

Simply follow the steps of the course tutor and social media manager Latasha James, who has a wealth of experience working with Fortune 500 companies and now loves helping clients double their incomes.

What you’ll learn

Discover how to become a social media manager by learning how to:

• Plan effective strategies for various social media platforms, including Facebook, Instagram, Twitter and LinkedIn
• Create engaging and unique content that stands out in a global marketplace
• Manage social media by creating a content calendar and scheduling your posts
• Track and analyze your results across different platforms and plan your next steps
• Attract both organic and paid traffic to your social media profiles

Social media is evolving and changing rapidly. You can’t afford to get left behind. 

Whether you run a business but don’t have a clue how to use social media or you have the drive to become a social media manager, this course will be invaluable to you.

Requisitos

International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume. 

Lecciones

Module 1: Introduction And Strategy

1.1. Meet your tutor, social media manager and YouTuber, Latasha James
1.2. How this course will help you
1.3. How to develop a content strategy for any platform
1.4. Choosing the right platforms
1.5. Setting the correct goals
1.6. How to create well designed social media content
1.7. Creating a content calendar and tools for content scheduling
1.8. Measuring Key Performance Indicators (KPIs)

Module 2: Facebook

2.1. Facebook setup and walkthrough
2.2. Content strategy to get the most out of Facebook
2.3. Facebook Groups moderation
2.4. Facebook customer service 101
2.5. Facebook ads 101
2.6. How to use Facebook analytics

Module 3: Instagram

3.1. Instagram setup and walkthrough
3.2. Content strategy to get the most out of Instagram
3.3. Scheduling tools for Instagram
3.4. Instagram hashtag strategy
3.5. Instagram Story strategy
3.6. Instagram Live strategy
3.7. Instagram engagement strategies
3.8. Instagram ads 101
3.9. How to use Instagram Analytics

Module 4: LinkedIn

4.1. Company profile platform setup and walkthrough
4.2. Personal profile platform setup and walkthrough
4.3. Content strategy to get the most out of LinkedIn
4.4. Thought leadership and employee advocacy strategy
4.5. LinkedIn ads
4.6. How to use LinkedIn analytics

Module 5: Twitter

5.1. Twitter setup and walkthrough
5.2. Content strategy to get the most out of Twitter
5.3. Twitter hashtag strategy
5.4. Twitter engagement strategies
5.5. Using Twitter for customer service 101
5.6. How to use Twitter analytics

Module 6: Working as A Social Media Manager

6.1. What does a social media manager do?
6.2. How to find work as a social media manager
6.3. How to become a freelance social media manager
6.4. Building a social media manager resume: final thoughts and tips

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Who is this course for?

• Everyone looking to begin a career as a social media manager
• Business owners or influencers who want to attract new followers
• Marketing professionals who want to expand their social media skill set

Career path:

• Start working in marketing, public relations or communications
• Launch your own business and help it flourish through social media marketing
• Become an influencer and grow your own brand online
• Offer additional marketing and social media strategy services to your clients

Certificados

To receive certification, you must complete every page of the course and score at least 55% on the exams throughout the course.

After successfully completing the course, you will immediately be able to download your PDF course certificate.

All our courses are accredited by the International Council for Online Educational Standards.